For your book or social media promotions Google has made it very easy to borrow an illustration or photograph. First, you can Google the topic you’re interested in and then right-click on the image to choose Save image as from the context menu. Whether the image has a © symbol or the word copyright or no notice […]
You’d be surprised how many hidden speaking topics are lurking in your book. First, make a list of possible topics that you could discuss, besides your book. Secondly, make a list of groups that you would like to contact.
Once you pay for a domain name, you won’t want to change it, so take your time choosing a name for your website, Facebook page, and blog.
“Always wear plain-coloured clothes—no plaids, polka-dots, or graphics—when you’re going for a photo shoot,” my daughter was advised when she became a baby model.
Once viewers visit your website, what gets them to stay? Content marketing. Updating the content of your website, keeps it fresh and provides a reason for visitors to come a second or third time.
If you haven’t already, now is the time to plan for Black Friday, Cyber Monday, and the holiday season.
Even authors doing a speaking event should wear a nametag to identify themselves. When a visitor sees your name, the chance of remembering you is greater. A nametag identifies you and your organization, as well as start conversations. They can be your best networking tool.
A list post is where you are listing items one after each other. People are attracted to list posts. They are easy to read and skim through.
I used to spend $15,000 a year promoting Sterling Education Centre in 1995. Sterling Education Centre does computer training in desktop publishing software programs. Twenty years later, the expense has decreased and the methods of promotion have changed drastically.
You’ve written and published your book, telephoned libraries to arrange an author reading, and now it is time to promote the event. Many newspapers have a list a Calendar of Upcoming Events in their print newspaper, as well as online edition.