Even authors doing a speaking event should wear a nametag to identify themselves. When a visitor sees your name, the chance of remembering you is greater. A nametag identifies you and your organization, as well as start conversations. They can be your best networking tool.
A list post is where you are listing items one after each other. People are attracted to list posts. They are easy to read and skim through.
I used to spend $15,000 a year promoting Sterling Education Centre in 1995. Sterling Education Centre does computer training in desktop publishing software programs. Twenty years later, the expense has decreased and the methods of promotion have changed drastically.
You’ve written and published your book, telephoned libraries to arrange an author reading, and now it is time to promote the event. Many newspapers have a list a Calendar of Upcoming Events in their print newspaper, as well as online edition.
Get notified when someone mentions your book, name, or business online in blogs, news, or social media posts by signing up for Google Alerts.
In the past, logos came in all different sizes and shapes—whatever symbol best matched the type of service the organization provided. Today, graphic designers have to alter their design to accommodate social media applications. You need to have a square version of your logo to use in social media, such as Facebook, blogs, and other […]
It sounds like a silly question, doesn’t it? An autograph increases the value of a book for the recipient. Your book may be a gift for someone and an autograph personalizes the book and increases the uniqueness of the gift.
When I was a graphic design college student, we were taught to use the AIDA formula to design print advertisements. You want your ad to get noticed in a newspaper filled with ads. The same formula can be used to design effective Facebook posts because you want your post to be noticed on someone’s Facebook […]
Use your email signature at the end of an email to promote your newest book, your writing services, or an upcoming event. You can have multiple email signatures so you can personalize an email with the best email signature for that email.
A good book is like a skirt—short enough to create interest, but long enough to cover the essentials. I’ve heard people say if you just write one page a day, you’ll have 365 pages in a year—enough for a book. Others have suggested that you can take all your blog posts and turn them into […]