Add fresh content to your website
Once viewers visit your website, what gets them to stay? Content marketing. Updating the content of your website, keeps it fresh and provides a reason for visitors to come a second or third time.
Archive / Marketing
RSS feed for this sectionBlack Friday is almost here
If you haven’t already, now is the time to plan for Black Friday, Cyber Monday, and the holiday season.
Nametags are an essential networking tool
Even authors doing a speaking event should wear a nametag to identify themselves. When a visitor sees your name, the chance of remembering you is greater. A nametag identifies you and your organization, as well as start conversations. They can be your best networking tool.
9 types of social media posts guaranteed to attract readers
A list post is where you are listing items one after each other. People are attracted to list posts. They are easy to read and skim through.
Advertising and promotions have changed so much in the last 20 years
I used to spend $15,000 a year promoting Sterling Education Centre in 1995. Sterling Education Centre does computer training in desktop publishing software programs. Twenty years later, the expense has decreased and the methods of promotion have changed drastically.
Submit upcoming events to newspapers
You’ve written and published your book, telephoned libraries to arrange an author reading, and now it is time to promote the event. Many newspapers have a list a Calendar of Upcoming Events in their print newspaper, as well as online edition.
Are you getting Google Alerts?
Get notified when someone mentions your book, name, or business online in blogs, news, or social media posts by signing up for Google Alerts.
Square Logos: Designing logos for social media applications
In the past, logos came in all different sizes and shapes—whatever symbol best matched the type of service the organization provided. Today, graphic designers have to alter their design to accommodate social media applications. You need to have a square version of your logo to use in social media, such as Facebook, blogs, and other […]
AIDA for Facebook
When I was a graphic design college student, we were taught to use the AIDA formula to design print advertisements. You want your ad to get noticed in a newspaper filled with ads. The same formula can be used to design effective Facebook posts because you want your post to be noticed on someone’s Facebook […]
Promote yourself in every email
Use your email signature at the end of an email to promote your newest book, your writing services, or an upcoming event. You can have multiple email signatures so you can personalize an email with the best email signature for that email.
