Here is Barbara Fanson’s list of special dates in 2016 to include in your promotions. Please note that three of them have not posted new dates for 2016, so get the news as we do. Follow our blog: SterlingEd Jan. 27 Family Literacy Day Feb. 24 World Read Aloud Day Mar. 2 Read Across America Day, […]
If you haven’t read some of these posts yet, now is a good time. I have three different blogs, so narrowing it down to my favourite 10 blog posts was not an easy task.
For your book or social media promotions Google has made it very easy to borrow an illustration or photograph. First, you can Google the topic you’re interested in and then right-click on the image to choose Save image as from the context menu. Whether the image has a © symbol or the word copyright or no notice […]
If you haven’t already, now is the time to plan for Black Friday, Cyber Monday, and the holiday season.
A list post is where you are listing items one after each other. People are attracted to list posts. They are easy to read and skim through.
I used to spend $15,000 a year promoting Sterling Education Centre in 1995. Sterling Education Centre does computer training in desktop publishing software programs. Twenty years later, the expense has decreased and the methods of promotion have changed drastically.
In the past, logos came in all different sizes and shapes—whatever symbol best matched the type of service the organization provided. Today, graphic designers have to alter their design to accommodate social media applications. You need to have a square version of your logo to use in social media, such as Facebook, blogs, and other […]
When I was a graphic design college student, we were taught to use the AIDA formula to design print advertisements. You want your ad to get noticed in a newspaper filled with ads. The same formula can be used to design effective Facebook posts because you want your post to be noticed on someone’s Facebook […]
An interrobang is a punctuation mark that combines a question mark (?) and an explanation mark (!). What?! It cost how much‽ Are they questions or explanations? Instead of typing two punctuation marks, you can type an interrobang. If you’re preparing a print document, you can find 4 variations of the interrobang in the font Wingdings2. For […]
When you’re looking at the newsfeed on Facebook, which posts do you notice first? If you’re like most people, you notice the photos first. Photos are the most engaging type of content on Facebook, with a whopping 87% interaction rate from fans! 75% of content is photos. With so many photos, how can you get […]