Here is Barbara Fanson’s list of special dates in 2016 to include in your promotions. Please note that three of them have not posted new dates for 2016, so get the news as we do. Follow our blog: SterlingEd Jan. 27 Family Literacy Day Feb. 24 World Read Aloud Day Mar. 2 Read Across America Day, […]
Create a page of biographies about yourself in several different lengths. Sometimes, you’re required to submit a bio of 25 words or 50 words. Why not take your time and prepare several bios in advance?
You don’t have to show the entire hyperlink in your blog or promotion. Most software programs allow you to shorten the amount of text in your sentence, but the link to the website will still work.
You can check Google Images to see if someone is using one of your pictures If you’re an illustrator or photographer, you can do a Google Search to see if the image is duplicated on another website or social media page. It’s a great way to see if any of your images have been stolen […]
For your book or social media promotions Google has made it very easy to borrow an illustration or photograph. First, you can Google the topic you’re interested in and then right-click on the image to choose Save image as from the context menu. Whether the image has a © symbol or the word copyright or no notice […]
You’d be surprised how many hidden speaking topics are lurking in your book. First, make a list of possible topics that you could discuss, besides your book. Secondly, make a list of groups that you would like to contact.
I used to spend $15,000 a year promoting Sterling Education Centre in 1995. Sterling Education Centre does computer training in desktop publishing software programs. Twenty years later, the expense has decreased and the methods of promotion have changed drastically.
In the past, logos came in all different sizes and shapes—whatever symbol best matched the type of service the organization provided. Today, graphic designers have to alter their design to accommodate social media applications. You need to have a square version of your logo to use in social media, such as Facebook, blogs, and other […]
When I was a graphic design college student, we were taught to use the AIDA formula to design print advertisements. You want your ad to get noticed in a newspaper filled with ads. The same formula can be used to design effective Facebook posts because you want your post to be noticed on someone’s Facebook […]
Use your email signature at the end of an email to promote your newest book, your writing services, or an upcoming event. You can have multiple email signatures so you can personalize an email with the best email signature for that email.