Use contractions for “friendlier” writing
Contractions are shortened forms of words and phrases. Let’s is the contracted form of let us. An apostrophe is used in place of all omitted letters.
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RSS feed for this sectionHow many errors can you spot?
A professional editor would spot 8 errors; how many did you spot?
Use Find and Replace to remove extra spaces
You can use the Find and Replace feature in most software programs to spot extra spaces. Sometimes, if you type too fast, you can get an extra space or two. Professional book publishers and designers use one space after a period.
Speed up promotions with a page of bios and summaries
Create a page of biographies about yourself in several different lengths. Sometimes, you’re required to submit a bio of 25 words or 50 words. Why not take your time and prepare several bios in advance?
Shorten a link in Microsoft Word
You don’t have to show the entire hyperlink in your blog or promotion. Most software programs allow you to shorten the amount of text in your sentence, but the link to the website will still work.
Don’t steal images
For your book or social media promotions Google has made it very easy to borrow an illustration or photograph. First, you can Google the topic you’re interested in and then right-click on the image to choose Save image as from the context menu. Whether the image has a © symbol or the word copyright or no notice […]
Add fresh content to your website
Once viewers visit your website, what gets them to stay? Content marketing. Updating the content of your website, keeps it fresh and provides a reason for visitors to come a second or third time.
Square Logos: Designing logos for social media applications
In the past, logos came in all different sizes and shapes—whatever symbol best matched the type of service the organization provided. Today, graphic designers have to alter their design to accommodate social media applications. You need to have a square version of your logo to use in social media, such as Facebook, blogs, and other […]
From blog to book: one post at a time
A good book is like a skirt—short enough to create interest, but long enough to cover the essentials. I’ve heard people say if you just write one page a day, you’ll have 365 pages in a year—enough for a book. Others have suggested that you can take all your blog posts and turn them into […]
What?! What‽ When should I use an interrobang?
An interrobang is a punctuation mark that combines a question mark (?) and an explanation mark (!). What?! It cost how much‽ Are they questions or explanations? Instead of typing two punctuation marks, you can type an interrobang. If you’re preparing a print document, you can find 4 variations of the interrobang in the font Wingdings2. For […]
